When is a show cancelled in India?
The Indian market is in flux and shows are being cancelled at an alarming rate, with more than 80% of shows cancelled in the last six months.
The Indian audience is in the middle of a crisis as a result.
While shows are in the pipeline for broadcast, a lot of projects are delayed or cancelled as a way of preserving the legacy of the old entertainment channels, which have a strong fan base in India.
In a market where viewers are paying a premium for quality entertainment, these cancellations are hurting the entire ecosystem.
The quality of content that can be produced has to be protected, said Rajesh, a media consultant in New Delhi.
He added that the impact of the crisis is felt in the film and TV sectors as well, as the number of projects cancelled in this sector is higher than those in the rest of the economy.
“This is the reason why most of the films that are being made now are being directed by a producer from the US or the UK.
These are the shows that will be produced,” he said.
He said the current situation has been exacerbated by the government’s move to impose a ban on TV channels that have been airing channels like CNN-IBN, Star India and CNN-E, which has caused them to close down.
“These channels have been broadcasting shows from other channels and these are being picked up by a US company to make a new show.
They will be able to continue broadcasting the shows they produced but now there is no money for them to do so,” he added.
He also noted that the channel is being forced to shut down in order to comply with the ban, which is a major loss for the network.
“There is no other way for the channel to survive,” he explained.
With a high demand for quality content in the market, the government has taken the initiative to restrict the availability of Indian content, including movies and TV shows.
The move has not only affected channels like Star India but also those belonging to a private player like Sony Pictures Entertainment.
The ban on private channels has also led to the cancellation of more shows.
According to the data available from Nielsen, more than 3,100 shows have been cancelled in 2016-17, with an additional 5,200 being cancelled in 2017-18.
It is expected that this figure will rise to about 5,500 by 2020-21.